HEART IS AN INDICATOR
OF HUMAN EMOTIONS

Heart is one of the most reliable
indicators of human body state

ECG IS PRECISE HISTORY OF HEART WORK

When feeling any emotion, human body rearranges to new conditions. The first stage of these changes is heart rate alteration.
Respondent’s electrocardiogram analysis is a core of EMO Meter™ methodology. With the new method we can look deeper into human’s emotional world.

EMO METER DEVELOPMENT

Three phases of R&D done in 4 years by team of cardiologists, neurologists, software developers and market researchers:

1. GATHERING PRIMARY INFORMATION FOR THE DATABASE
Negative and positive stimuli were shown to respondents. We gathered information from ECGs and emotional states. These data were evaluated with psychological research results

2. DESIGNING MATHEMATICAL MODEL FOR APPLIED ESTIMATION
Data generalization allowed to find the way to calibrate the levels of respondents’ engagement

3. VALIDATION
Comparison of test results with FilmStim movie database showed high reliability of the methodology

PRACTICAL SOLUTION

EMO Meter™ does not need
special conditions for data
collection, it is highly mobile
and easily applicable

ANY PLACE, ANY TIME

EMO Meter™ can collect the respondent’s reaction in any place.
EMO Meter™ is easily used in any kind of field research – from hall tests to home visits.

EMO METER

BIOMETRIC METHODOLOGY THAT MEASURES DYNAMICS OF AUDIENCE ENGAGEMENT

APPLICATION

Testing subconscious reaction to any audio and video communication
TV commercials, TV and radio programs, music, OOH and print advertisements, movie production, public speeches etc

MOBILITY AND USABILITY

EMO Meter is easy applicable method – hardware and software are made in a way that research conditions don’t differ from usual hall tests

ADVANTAGES

Methodology allows to define measured time-line with causes of reactions. Research outcome – engagement measure dynamics