ADVERTISING TESTS

EMO Meter™ tracks emotional
contact with advertising
as never before

ATTENTION AS MEDIA PARAMETER

Attention is a key parameter to measure in an extremely competitive advertising environment

EMO Meter™ measures emotional engagement level, that should be major input into the growth of media planning effectiveness

MAIN PARAMETERS

EMO Meter™ measures
three major parameters
to compare impact of commercials

STRONGER AND LONGER

The best ad will attract maximum attention faster, keep audience engaged longer and not let the engagement drop low till the end

SAMPLE DATA FROM TV ADVERTISING TESTS

TVC 1 – average performance:
good start and positive dynamics for 20 seconds, but dramatic losses by the end

TVC 2 – low performance:
weak start
engagement decreasing through the ad to the minimal level

TVC 3 – great performance:
engagement growing through the whole ad, until the last 10 seconds
minimal losses of attention in the end

MODELLING THE ENVIRONMENT

Using EMO Meter™ methodology for TVC tests, we model TV air with all the features- show, bumpers, ad blocks.

This allows to track impact of TV commercials in natural environment with minimal influence of the method itself on the respondents.