AMT (AUDITORIUM
MUSIC TEST)

EMO Meter™ - the next step
for traditional AMT technologies

MUSIC IS THE MOST UNCONCIOUS STIMULUS

Influence of music on human being is deeply emotional and irrational phenomenon. Now we can quantify it.

EmoMeter added to traditional AMT technology makes data better and more reliable when tracking real preferences of the listeners

SAMPLE DATA FROM TV ADVERTISING TESTS

We humans are a musical species no less that a linguistic one. This takes many different forms. All of us (with very few exceptions) can perceive music, perceive tones, timbre, pitch intervals, melodic contours, harmony and (perhaps most elementally) rhythm. We integrate all of these and “construct” music in our minds using many different parts of the brain. And to this largely unconscious structural appreciation of music is added an often intense and profound emotional reaction to music.

 

Musicophilia. Tales of Music and the Brain
by Oliver Sacks